Preparing for Raising Equity Investment Short Course

This course enables participants to master the critical elements and demystify the complexities of equity fundraising. Over two days, participants will learn to:

• Develop an effective fundraising strategy aligned with their business goals.
• Identify and evaluate different investor types for added business value.
• Craft a compelling equity story and pitch deck to capture investor attention.
• Build robust financial models and determine accurate valuations for their business.

• Title: Preparing for Raising Equity Investment
• Start date: Thursday 15th May 2025 and Friday 16th May 2025
• Duration: 2 days
• Location: University of Wolverhampton
• Fees: £975 (includes 12 months software license worth £480)
• Delivery: Face to Face only.

This is a two-day face to face course.

Day 1:

• 09:00: Introductions and enrolment
• 09:45: Fundraising strategy and planning
• 11:00: Investor types and their value
• 12:15: Fundraising timeline and budget
• 14:00: Creating a clear equity story
• 15:00: Developing the perfect pitch deck

Day 2:

• 09:00: Reflection on Day 1
• 09:30: Building a financial model (Part 1 & 2)
• 14:00: Determining your ask and valuation (Part 1 & 2)
• 17:00: Wrap-up and reflections

This programme is tailored for:

• Entrepreneurs and founders preparing to scale their businesses.
• Small business leaders exploring funding options to drive growth.
• Business professionals seeking to enhance their understanding of equity investments.

You will understand what it takes to raise equity investment in an extremely competitive funding landscape when only a small percentage of success rate. By participating, you’ll not only enhance your entrepreneurial skills but also contribute to the wider economic and societal impact.

• In-depth expertise: Gain practical knowledge to secure funding for your business.
• Tailored learning: Access a unique blend of in-person masterclasses and CPD-accredited e-learning modules.
• Business growth: Attract investors and unlock high-growth potential for your business.

Course Director: Jim Shirley is the proud author of The Startup Fundraising MBA and the founder of FundingHero, the accredited E-learning platform for investment readiness. FundingHero teaches companies how to successfully fundraise using The 6 Pillars of Funding framework. As a CFO with over 20 years’ experience, he has raised millions of pounds in funding and helped scale two high growth companies to exit.