BA (Hons) Business and Accounting with Sandwich placement

This module explores the customer journey from prospect or enquiry to loyal customer or advocate. In this module, students will learn about the marketing strategies and tactics involved in attracting new customers and keeping them. Research suggests it can cost between 5 and 10 times as much to acquire a new customer as it does to retain an existing customer, with the commonly quoted average being 7 times more expensive to acquire a new customer. So why do so many companies spend more time chasing new customers than keeping existing ones? This is the paradox of customer retention and acquisition. This module will enable students to understand the role of customer acquisition and retention in designing contemporary marketing strategies for organisations. Students will gain practical experience of planning marketing campaigns designed to attract, win and retain customers.

This module follows on from Financial Accounting Principles at level four, in its focus on financial accounts. The module continues to develop the themes of conceptual and practical aspects of financial accounting, focusing in more detail upon specific, significant accounting rules and regulations. Students will study some key financial accounting standards and concepts learning the different methods of application.

This module provides a solid framework of the principles of UK taxes affecting individuals – covering income tax and capital gains tax. It also introduces basic tax planning techniques to assist in decision making and strategic planning. In this module you will learn how to calculate individual and sole trader tax liabilities, as well as start to understand some of the principles underpinning tax planning. It is therefore a very practical module designed to give students a working knowledge of UK tax.

The aim of this module is to develop students’ understanding of management and leadership principles, and to explore the influence various leadership and management approaches have on key Human Resource Management functions, including Change Management. Through the study of emerging leadership concepts, such as super-leadership, students will develop an appreciation for the development of self as a method to support others in their development. Reflective practice underpins the module to support students in assessing their own approach to learning and development.

This module provides a solid framework of the principles of UK taxes affecting companies– covering Corporation Tax, Chargeable gains and VAT. This is an essentially practical module which focuses on the calculation of the tax liabilities generated by corporate decisions and corporate activities as well as introducing basic tax planning techniques to assist in corporate decision making and strategic planning.

This module locates management accounting within the wider organisational context. It requires evaluation of the role of management accounting within corporate governance and the strategic decision making processes of an organisation. It requires an evaluation of the role of management accounting within management control systems. It will show how the use of a range of strategic management accounting techniques can enhance the operational and strategic processes within organisations.

The ability to effectively communicate with all internal and external stakeholders is key for business leaders. The business environment is in constant flux and it is important to be able to navigate this space, whilst building relationships and networks. This module will explore key communication and human resources theories and provide students with the tools to assess and develop their own communication skills.

The Professional Project capstone module is an independent study unit. Students will be able to draw together learning form their previous subjects, focusing on their key strengths, in the production of a business artefact. Alongside the artefact students will develop a written critical reflection, which is designed elucidate their rational for choice of artefact and reflect on the process of its production and dissemination.