The BA (Hons) in Business and Marketing Management at the University of Wolverhampton is an excellent choice for students seeking to develop their knowledge and skills in this highly competitive field. With a focus on both theoretical and practical elements, this three-year course provides an in-depth exploration into the complexities of business management, marketing strategies and leadership techniques. Our business and marketing management course provides you with the knowledge and understanding of the activities required to manage a business, and to ensure that it prospers, in a dynamic global business environment.
Upon completion of our BA (Hons) Business and Marketing Management degree, students will gain an invaluable understanding of the key principles, strategies, and tools used in modern business and marketing. From developing effective business plans to implementing innovative approaches, graduates will be able to confidently apply their acquired knowledge into any professional setting. Furthermore, the course includes practical elements, which gives students hands-on experience in simulated business scenarios as well as direct contact with industry experts.
The diversity of topic areas covered in the study programme will allow you to develop your own understanding of collective responsibilities as global citizens within local, national, and international communities.
Our business and marketing course will:
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provide you with the knowledge of the activities required to manage a business and ensure its longevity.
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emphasise the role of marketing in underpinning the success of business organisations, while placing this role in the context of other business functions such as finance and human resource management.
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help you understand the various types of environment within which a business operates.
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help you advance your ICT skills through the use of application software and digital technologies
You will also investigate issues such as the types of competition that a business will face from their rivals, being aware of the role of stakeholders in the operation of a business and consider how changes in society may impact on the market for a product.
How is this course taught?
The content of the business management course will be delivered using a wide range of approaches and you will be encouraged to use e-learning forums to interact with staff and other students.
During this course, you will have the opportunity to:
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advance your ICT skills through the use of application software and digital technologies.
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develop your own understanding of collective responsibilities as global citizens within local, nation and international communities through the diversity of topic areas covered.
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pursue a one-year work placement, either in the UK or internationally.
In addition students who complete this BA (Hons) will have gained sufficient credits to progress on to the CIM Level 7 Chartered Professional Postgraduate Diploma in Marketing.
You will have the opportunity to pursue a one-year work placement in employment, either in the UK or abroad.
Accredited Chartered Institute of Marketing centre
As an accredited Chartered Institute of Marketing (CIM) centre, the course has been designed to obtain exemptions from CIM qualifications. On successful completion of the BA (Hons) Business and Marketing Management course students will be able to get exemption from the CIM Professional Certificate in Marketing and subject to fulfilling certain requirements will further be able to get exemption from the CIM Professional Diploma in Marketing and the CIM Professional Diploma in digital marketing.
Graduates from this course will be able to continue to complete the CIM professional qualifications or study our MSc Digital Marketing Management course. The wide range of relevant skills gained by the end of the course would provide you with opportunities to progress into various business and marketing management positions.