Takeaway packaging design scoops award

The brief was to use cartonboard in a creative packaging solution for an oriental takeaway meal for two.

Final year student Lisa, 22, said she wanted to turn the standard supermarket takeaway into something more enjoyable and functional, whilst promoting the cultural heritage of the food.

Lisa, from Stourbridge, added: “I am extremely pleased to have won a Highly Commended award at this year’s Starpack Student Awards. In my final year of study I feel this has given me a positive platform on which to launch my graduate career.

“The support and expertise of staff on the BA (Hons) Graphic Communication course has enabled me to develop my skills and passion for design; their encouragement to engage with live and competition briefs means that we can experience working to a professional standard which is vital for building a successful portfolio.

“I tried to challenge existing packaging by providing a solution which allowed the consumer to present and serve food in an unconventional way. The design and brand of "Taste East" aims to have high shelf impact to attract a wide variety of customers. Environmental sustainability has been considered with the pack made out of entirely recycled and recyclable materials.”

Julia Chidley, Senior Lecturer in Graphic Communication at the School of Art & Design, added: “We are delighted with Lisa’s achievement, particularly as it marks the third consecutive year that Graphic Communication students have been successful in these prestigious awards.”

The Starpack Award Scheme is aimed at potential professional designers and is organised by IOM Communications Ltd and endorsed by The Packaging Society.

All winners were invited to an Award Presentation at The Boilerhouse, Springfield Business Park, Grantham this month.

ENDS

Picture: University of Wolverhampton student Lisa Barrett receives her Starpack Student Award from Alec Alden, Chairman of the Starpack Working Group and Managing Director of AMTA Consultants.

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